Wellness Assessments

Workplace Wellness Program: 

Why it’s important and how to do it 

The Workplace Wellness Program Vision 

A Workplace Wellness Program vision statement is a concise statement that summarizes the purpose and objectives of your organization’s commitment to beginning a Workplace Wellness Program. Taking the time to clarify and describe your organization’s Workplace Wellness Program vision can provide a focus and a consistent direction for your Strategies for years to come. The vision statement reminds leaders and staff members of the link between staff member health and the organization’s ability to achieve its overall mission. 

Answer the following questions and you’ll have the components needed to build a simple and effective Workplace Wellness Program vision for your organization’s culture of health: 

      • What do you want your Workplace Wellness Program to accomplish?

      • How do you plan to accomplish it?

      • How does this Workplace Wellness Program mission support or further the organization’s mission? 

A sample Workplace Wellness Program vision statement might be . . . 

      To have staff members who perform at their best and who enable XYZ Corporation to be an industry leader in printing quality and customer service (organization’s mission), XYZ Corporation is committed to providing opportunities for healthy behaviors during the workday (how) in order to encourage staff members not to smoke, to be active, and to eat healthfully (what). 

The Workplace Wellness Program Brand 

In the same way that your organization’s name and brand image provide visibility for your business, your Strategies toward beginning a Workplace Wellness Program will benefit from being easily recognizable to staff members: 

      • A consistently used Workplace Wellness Program brand on all communications sends a message to staff members that the commitment to a culture of health is here to stay.

      • A Workplace Wellness Program brand institutionalizes the culture and makes it more likely to withstand changes in staff and budget. 

Do what you can to engage staff members in beginning the identity (brand) for your organization’s Workplace Wellness Program. Not only are they more likely to accept the name, it’s also a great way to announce to staff members the organization’s Workplace Wellness Program commitment. Here are two possible approaches to involving staff members: 

Option 1: Have a Workplace Wellness Program contest 

      1. Announce the Workplace Wellness Program contest guidelines and deadline.

      2. Have the Health Promotion Committee review the ideas submitted, and pick a name. 

            If, for example, your company, Premier Building and Design, is in the commercial construction business, you might receive the following Workplace Wellness Program ideas from staff members: 

            • Cornerstone: Feeling well is what it’s all about

            • Premier Elements: Building healthier staff members

            • Custom Build: Building health builds wealth

            • Building Health: Designing better staff member health 

            After reviewing the entries, your Health Promotion Committee determines that it likes the name “Premier Elements” and the subtitle “Building health builds wealth”. Your committee awards the “name the Workplace Wellness Program contest” prize to the two staff members, those who submitted the pieces of the name that represent the final product. 

      Premier Elements: Building health builds wealth 

      3. Choose a Workplace Wellness Program logo to go with the name. 

            The Workplace Wellness Program logo is an important piece of the branding 

            • Review any ideas submitted for Workplace Wellness Program logos.

            • If you’re fortunate to have a graphic design professional at your company, enlist her or his help with developing the Workplace Wellness Program logo!

            • As an alternative, pick a piece of clip-art that fits with the Workplace Wellness Program name you’ve selected. For example, the company referenced above might look for a symbol that conveys building, health and wealth. 

Option 2: Health Promotion Committee determines the name and brand 

      1. Have your Health Promotion Committee brainstorm Workplace Wellness Program names.

            • To get ideas flowing, ask members to write down all health-related words and words associated with your organization or industry.

            • Try clustering words together as in the construction company example above.

      2. Once your Health Promotion Committee has narrowed down the possibilities to about three ideas, have committee members vote to select a name for your culture of health.

      3. Choose a Workplace Wellness Program logo to go with the winning name.

      4. Announce the organization’s Workplace Wellness Program and the corresponding Workplace Wellness Program name. Explain that staff members on the advisory committee chose the name.